Every company has assets - capital, capacity, employees, or information - that it uses to produce and deliver products and services to its customers. To earn the best possible return on these assets, companies need to systematically coordinate decisions on asset acquisition and deployment (what assets to acquire, how much they are worth, how to use them) with decisions on product and service development and delivery (what products to produce, how much to sell them for, who to sell them to).
Cascade follows a systematic, market-based approach to integrate these decisions to achieve the optimal return. We work with clients to best leverage their available assets in delivering products and services to their customers to maximize profitability and enhance strategic position. The types of decisions that Cascade addresses with clients can be:
Long-term and Strategic:
- What is the best deal structure among multiple partners for commercializing a promising new technology?
- What are the most promising target markets for our products and services?
- What is new capacity worth to our organization and should it be acquired?
Medium-term and Tactical:
- How should we allocate our capacity to multiple, interacting options to maximize profit?
- What combination of options is best to offer in the new product?
- What incentive program will do the best job of stimulating our sales team to get the "right" business?
- What is the best way to tailor discounts to commercial customers to maximize profitability?
- What is the most profitable way to target promotion incentives by product and customer segment?
- What wage and incentive structure will be most effective for recruiting and retaining service personnel?
Short-term and Operational:
- What is the best way to recover our network when there is an unexpected network disruption?
- How can we most effectively handle unanticipated surges in the market demand for our products?
- What is the best way to route assets to meet demand and minimize operating costs?